Teads, founded in 2011, is an enterprise software company for digital branding and the inventor of outstream video advertising, operating a disruptive SSP (Supply Side Platform) for the benefit of the world’s leading publishers and brands. Publishers use its platform to create outstream video advertising inventory and monetize it through their own sales force, third parties or programmatic buying. Prior to Teads, videos were distributed via instream formats. Teads’s outstream video advertising solutions encompasses a series of formats inserted deep into media content, including articles, slideshows and newsfeed. It changed the game within the video advertising market by creating unprecedented levels of premium inventory that did not exist before. Teads was acquired by Altice.