Teads, founded in 2011, is an enterprise software company for digital branding, who operates a disruptive video advertising SSP (Supply Side Platform) for the benefit of the world’s leading publishers and brands. Publishers use its platform to create brand new outstream video advertising inventory, and monetize it through their own sales force, third parties or programmatic buying.
Prior to Teads, videos were distributed via instream formats. Teads’s outstream video advertising solutions encompasses a series of formats inserted deep into media content, including articles, slideshows and newsfeed. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory which did not exist before.