Magaloop is the new-age marketplace for the multi-trillion dollar, highly fragmented Fast Moving Consumer Goods (FMCG) market. The platform serves as a backbone for the independent trade channel by connecting independent traders, manufacturers, and wholesalers. Magaloop digitizes the highly analog, opaque, and complex distribution chain with simple and efficient ordering and pricing solutions as well as payment and credit services, creating a win-win situation for all market participants. The company was founded by experienced industry veterans Uwe Hölzer and Michael Högemann.